Article
Loyalty for the Automotive Sector: Boosting Customer Retention in B2B
How we motivate your business partners: – garages, tyre retailers and more.
Stricter climate targets, alternative powertrains, autonomous driving, connectivity – the automotive industry is undergoing a major transformation. The journey is heading towards a digital and sustainable future, and so the strategies used by large companies, garages and car dealerships to motivate and retain staff are also changing.
Here at Awardit, we have a wealth of experience and a broad portfolio of services in this field – it’s worth noting that our Loyalty Automotive Programmes (to date) are offered exclusively as B2B programmes . Our wide-ranging loyalty systems focus primarily on boosting turnover and customer retention at car repair workshops.
Not a price war, but customer loyalty
The challenges you face – and where we can support you: Competition from cheap spare parts and no-name products is growing ever stronger. How can you successfully communicate the benefits of your own products in this environment? Of course, your aim is to see more industrial products being used; to build brand awareness in workshops; and to receive feedback on the products from the workshops.
Together, with our Loyalty Automotive Programmes , we create sustainable added value:
- They reward the use of your products.
- You encourage interest in training and further education.
- You encourage active product use.
- You communicate directly with the participants in your specific partner programme.
- Last but not least: they strengthen your brand in the long term!
SUCCESS STORY
Michelin
Our Awardit team has taken over the management of the internationally established UP (Unique Partner) rewards programme in Germany and Austria on behalf of leading tyre manufacturer Michelin. Immediately following the relaunch, the programme’s content was significantly enhanced and optimised processes were put in place for logistics and communication. Feedback from customers on the expanded rewards offering and the optimised processing has been overwhelming even after just a short time. As a next step, Michelin is breaking new ground towards a customer-centric loyalty programme.