Article
Loyalty for the Energy Sector: Boosting Customer Retention in the B2C Market
How to keep your energy customers (happy) in the long term
Only satisfied customers are good customers. And the challenges facing energy suppliers are becoming increasingly difficult and complex. Right now – with rising energy prices and the resulting price sensitivity among customers – it is becoming very clear in many places that customers are increasingly willing to switch providers, and the high level of tariff transparency offered by comparison platforms in the digital age demands close attention!
So, together with you, we draw the right conclusions: customer data and interactions can be utilised within a 360-degree view to ensure that customers remain loyal to a company in the long term through perfect service and clever incentive schemes. With our Loyalty Energy programmes, we primarily focus on the B2C sector in the end-customer market.
The aim is to ensure loyalty to a pay scale and to your company
Our ‘Customer Benefits Programme’ and our ‘Energy Euro Scheme’ are ideal for this. After all, your customers can either purchase special offers or receive a discount on their purchases – just like with the Energy Euro.
The bottom line is positive communication with customers who would otherwise simply receive a monthly bill. An added benefit of the Energy Euro is that spending power stays within the region; you decide in which shops the Energy Euro can be redeemed.
SUCCESS STORY
Energie AG
The Energie AG Customer Club for domestic customers is full of attractive offers – and there are also monthly prize draws. As well as discounted branded goods, holidays and regional products, there are also regular offers on products from the Energie AG customer range.
The customer club is part of the e-portal for electricity customers, and all electricity customers can sign up directly there and claim their first welcome points. Gas, district heating and internet customers also have the option to sign up to the e-portal. Customer uptake is very high and the feedback has been extremely positive.