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Loyalty for the Industrial Sector: Boosting Customer Retention in B2B
With our programmes, you can even gain access to manufacturers
The highly competitive market environment and the ease of comparison online make it more challenging than ever for manufacturers to secure and expand their market position. Many marketing activities now require innovative approaches that do not focus solely on pricing policy.
Generally speaking, many large industrial companies are keen to gain direct access to fabricators in order to boost the turnover of the wholesalers acting as intermediaries. Our strategy here is often to create a surge in demand from fabricators , thereby boosting sales figures for wholesalers. For example, specialist workshops receive Awardit points vouchers and, when these are redeemed, the entire sales machinery is kick-started ‘from behind’. Awardit has decades of experience in this field – with numerous success stories!
Here too, the main challenges are low-cost products and no-name brands! What can you do about it: Create added value for your industrial products with Awardit.
Working alongside you, we’ll develop a stronger sales pitch for your product and, through enhanced brand building , help boost your sales with your customers (e.g. craft workshops). A positive synergy here is that your customers’ feedback culture will also change!
Our loyalty programmes (in the craft sector) reward your customers in a wide variety of ways, some more subtle than others: Whether for using your products or for showing an interest in training and further education. There are many ways to motivate your customers and their staff to use your products willingly and with a clear conscience. As customer loyalty specialists, we’re also happy to handle direct communication with your customers regarding loyalty programmes.
SUCCESS STORY
Würth Switzerland
From local to international – that is the motto at Würth AG in Switzerland, which has its headquarters in Arlesheim. With a proven track record since 1945 and based in Arlesheim (BL) since 1962, Würth AG employs around 700 staff. Its diverse range comprises over 150,000 items: screws, wall plugs, fittings, tools, machinery, chemical and technical products, health and safety equipment, vehicle fittings and warehouse management solutions are all part of the portfolio. Würth has set itself the goal of simplifying its customers’ day-to-day work through personalised services, practical system solutions and a broad product range.
The new XTRA bonus programme, developed in collaboration with Awardit, is designed to strengthen B2B customers’ ties to the Würth brand and increase their loyalty.