Article
Loyalty in Advocacy: How to Attract and Retain Members for the Long Term
A member on Facebook and Instagram, but a member of a club or trade union? Yes – I’d like that too!
Are you familiar with the term ‘club fan loyalty’? These days, clubs and associations cannot afford to neglect the ‘members’ perspective’. They need to be integrated into the organisation as key players through targeted engagement. Often, even paying small membership fees can be a barrier to active participation in an organisation.
Awardit creates knowledge, which creates interest, which creates loyalty. The situation is not so different for interest groups compared to B2C programmes in other sectors. The challenges in this case lie in the growing digitalisation per se and the meaningful presentation of the cost-benefit ratio – – particularly when it comes to (voluntary) membership fees.
We offer loyalty schemes to attract and retain members
With Awardit, your members can easily purchase special offers or receive a discount when buying vouchers. Naturally, as sales professionals, we also support you in maintaining positive, fundamental communication directly with your members.
SUCCESS STORY
Vida
Vida is the Austrian transport and services company. It represents the interests of workers from over 100 nations and across more than 75 occupational groups, from apprentices to pensioners. Members come and members go – this is a perfectly normal process for trade unions and associations. And yet we know from experience: who better to promote a trade union or an association than its own members!
Our shared goal at Vida is to actively engage our members in a targeted way and keep them enthusiastic. After all, becoming a Vida member is well worth it. The aim of the Vida Benefits Shop and the Vida Voucher Shop is to attract new members and motivate existing ones. For example, there are discounted vouchers for Spar, Hervis, Marionnaud, Media Markt and Tchibo. Members can purchase these vouchers in the voucher shop. This means that everyone can buy vouchers worth EUR 600.00 every month and benefit straight away.